How to Use a Blog

I believe that weblogs, or blogs are a tool that can be used effectively as part of a planning process for several reasons. They are easily accessed by anyone with an Internet connection, they make it easy for the reader to do deeper research on the posted topic, they provide a way for information to be shared quickly, and give the writer a way to easily communicate with more than one person at a time. I have used my blog to show off photographs I have taken during my travels, let my friends and family know what I am up to, vent on topics that I felt strongly about, and most recently, to explore a few planning topics that I was interested in learning more about.

Anyone with an Internet connection can search for an access blogs on any topic imaginable. Just choose a topic, enter a few related key words into a favorite search engine, and millions of results can be returned. This not only gives the searcher many choices to look through, but it can help to focus a search topic once some of the returned content is reviewed. Blogs usually provide fresh content every few days and can be a great way to gain a lot of knowledge quickly without having to purchase several books or periodicals. Using a service such as Google Reader to organize a list of favorite sites makes accessing and reading blogs even easier.

Because blogs usually contain links to sites with more information, the reader can often learn more about a given topic than what was posted on the blog itself. Ideally the author has spent some time himself or herself looking for sources that support their opinion and have linked them appropriately, allowing the reader to verify the data and form their own opinion. This can be especially helpful for municipal or regional agencies that may not have the time to give much background information on a topic during a public meeting. The agency can provide a summary of the of the topic being discussed as well as links to appropriate background information. Meeting attendees could be directed to use the blog for pre-reading or follow up reading, meeting schedules and other information.

A blog can also be used as a tool to reach out to customers, community members, and any other interested parties. As an independent planning professional, they can be a place to showcase knowledge and specialties to others that might also be interested in those topics or who are looking for a resource with a particular knowledge base or skill set. It is a simple way to market yourself or your firm to both current and potential clients. By updating content regularly, the blog will be visible to a broad audience who are probably finding it via search engines.

In the past, a writer might have written an article for a newspaper or magazine and anyone with a comment about the content would have written a letter to the Editor of the publication, looked for and found an envelope and a stamp, addressed and finally mailed the letter to the Editor. Several months later, if they were lucky, the letter would be published in the periodical and rare still, a response provided by the Author or Editor of the piece that provoked the comment to begin with. A reader can comment on a blog post in real-time, agree, disagree, add some additional thoughts, or discuss the ideas found in the posting. In some ways, it can be like having a conversation with the whole world at one time.

Blogs are easy to start, provide a way to easily communicate with multiple audiences, and give the writer a way to market their knowledge to a broader audience. With the addition of micro-blogging services such as Twitter and Tumblr as well as the explosive growth of the popular social media site Facebook, municipalities and other agencies must be able to work effectively within all of these structures, including blogs to provide content that supports their strategies. All of these services are free and allow content providers to post thoughts, links to articles, and information quickly and easily, ensuring their message is seen and heard by a wide audience of friends, foes, and fans.

Re-Use, Re-Furbish, Re-Cycle your Wardrobe

In October, Levi Strauss announced both a partnership with Goodwill and a program to tag their clothing with information on what consumers can do once they are done wearing the item they have purchased. The new care labels not only encourage a 'donation when no longer needed', they also encourage washing in cold water, washing less often, and air drying to prolong the life of the garment. All ways for the consumer to reduce the environmental impact of the purchase.

This particular strategy encourages a donation to Goodwill, but there are many organizations that will take clothing to re-sell in their shops including the Salvation Army, St. Vincent De Paul's, and many other regional organizations. Other alternatives include taking gently used clothing to a consignment shop. Consignment shops will take your items, merchandise them in the shop and split the proceeds with you once the garment sells. Or arranging a neighborhood clothing swap to freshen up the wardrobe. This is particularly useful when there are kids in the neighborhood, as they grow out of something, it can be passed along. Teens can update their look without breaking the bank and Adults can not only save money, but will probably find something for their closet as well. All of these methods are a way to have something new without the impact of manufacturing a brand new garment.

Encouraging the reuse and recycle of apparel is one way for individuals to have less of an impact on the environment. By consuming fewer brand new garments, consumers can help manufactures have less of an impact as well. Despite many garments being made from renewable materials like cotton and wool, the manufacturing process itself can have a big impact on the environment. Another popular apparel fabric is polyester, a petroleum based product that uses a large amount of resources to manufacture, which in turn creates emissions and other waste products that go directly into the environment. None of this takes into account the impact of growing the material, transporting the raw materials to the factory, transporting the finished garments to a retail outlet, or the consumer driving miles to a shopping mall. Obviously, this is less than ideal.

Realizing that we can reduce the environmental impact of the clothes we wear by purchasing classic, quality items that can be worn for more than one season is somewhat liberating. It gives us permission to spend a bit more, because the garment will be worn for years. The rise of fast fashion chains such as H&M, TopShop and Zara has meant that more items are being purchased and discarded as fashion trends come and go. By purchasing less, wearing items longer, and passing them on when they no longer fit or are needed we can keep unwanted clothing out of our landfills, reduce the impact on the environment, and probably all have more money in the bank.

When the Wind Comes Sweepin' Down the Plain

Some of you may know that I grew up in a small town in western Oklahoma. About the time I left for California, the state was experiencing an oil boom like none other. According to the Oklahoma Geological Society, each year from 1970 to 1980, completed wells (oil producers and dry holes) tripled. By 1983, this number had doubled again to just over 12,000 completed wells per year in just this state alone. As you can well imagine, this brought a lot of people into the area to work. Housing was built quickly, businesses blossomed and everyone seemed to be set.

Over the next few years, only 10,000 wells were completed each year. However,by the end of the decade, it was down to 2,000 annually. Not very sustainable in terms of a resource or an economic model. Fueled by the collapse of the stock market in October 1987, per capita incomes in the state collapsed by 80%, the workers left to try and find other opportunities, housing emptied and businesses went under. I bring all this up to give some context to my next point.

In 2004 landowners in the area agreed to allow Florida Power & Light to place wind turbines on their properties. According to a flier put out by the company, in 2005 the completed wind farm surrounding the town generates enough electricity to power more than 44,000 homes, more than enough power for the area and plenty to export. The state's economic development team took notice and put a program in place to attract more wind power companies to the state. They realized that because Oklahoma is situated smack dab in the middle of the country's wind and transportation corridors; it is perfectly placed to be a hub of wind power. Partnering with the state's universities, the Commerce Department is working to ensure that the state is a destination for anyone wanting to learn or do more with Wind Power; from manufacturing, R&D and training, to the actual production of power. This was the start of something big for the entire state!

Last year when I was visiting my mom over the holidays, I had some time on my hands and drove out to see what everyone was talking about for myself. After driving past all the old haunts, homes and cruising Main Street I headed out Route 66 towards the tops of the turbines I had seen from the highway. A few miles outside of town, there they were! Stretched out through the fields of wheat were turbines as far as I could see. Of course the wind was blowing and they were turning slowly; doing their job of generating power.

This is a great example of how a region and then a state took advantage of a readily available resource to fuel an economic recovery. The first example (oil) was obviously not sustainable, but the second, well, the lyric "where the wind comes sweepin' down the plain" in the state song is not there for nothing! The new wind farms provide employment, add tax base, provides economic stimulus to the landowners where the turbines are placed. They create no air or water pollution, use no water to generate the electricity and as an added bonus, allow the land to remain in agricultural use, which keeps the existing economic base alive,while providing economic diversity to the area.



Despite the huge advantages, there are some disadvantages to wind power; noise of the turbines, cost to install and maintain, and the required scale - you need quite a few turbines to justify a full scale installation. Wind can be unpredictable; energy cannot be generated if it isn't blowing. Finally, there are some concerns that migrating birds, using the prevailing wind streams to get where they need to go, can be killed by flying into the turbines. All of this must be balanced with the needs of a region, but by balancing energy generation with an effort to reduce the impact to the area surrounding the production, we can utilize a resource that may be endless in supply. This helps reduce dependence on a non-renewable resource, creates jobs and income streams for communities that may be looking for ways to diversify their economy. Sustainability at its best.

Labels are for People and Cans

In 2007 Tesco, the UK's biggest supermarket chain said that they would be starting a program to label "varieties of orange juice, potatoes, energy-efficient light bulbs and washing detergent, stating the quantity in grammes of CO2 equivalent put into the atmosphere by their manufacture and distribution." In 2008 Japan announced a similar program modeled after Tesco's scheme. In September of 2009 Sweden announced new rules for listing of carbon emissions on all food labels. While well intended, the labeling could cause more confusion when considered alongside healthy eating advice being given by nutrition experts.

In the Swedish model, consumers are encouraged to eat carrots instead of cucumbers or tomatoes mainly because in the Swedish climate, tomatoes and cucumbers must be cultivated in a greenhouse using extra power that the carrots do not require. The labeling even recommends beans and chicken as a preferred protein over beef based on the greenhouse gasses generated by raising cattle. That cows produce more greenhouse gas than most farm animals is not new news, but for those of us used to filling up on cucumbers and tomatoes during the summer months, the new labeling makes a once healthy activity as guilt filled as eating an entire wedge of cheese in one sitting.

The Tesco program in the UK appears to have the goal of educating the consumer, which makes more sense to me. The company started to label items in categories that most people buy and have communicated that a lower footprint is better along the way. This creates less guilt about certain items and more information about lowering the overall footprint. Finally, they have continued to layer on new categories as the company and consumer could absorb it, which allows everyone to absorb things at an even pace.

I believe that we should consider the impact of our food choices on a more holistic level. Knowing where our food comes from is the first step, but understanding the impact of our choices by knowing what the carbon footprint is gives us a level of detail that we really need to help us understand the resources used to grow and harvest, transport from farm to processor, and final transport from the processor to the final point of sale. Looking at labels on a can of tomato sauce in the supermarket these days in order to pick the one that has traveled the least based on the company's address is one way to accomplish this, but in the end who knows where the tomatoes came from and where they were processed before they ended up on the shelf at the supermarket?

Lower carbon footprints are not always the result of locally grown foods. While reading an article in the Guardian last spring I was again reminded that some areas require additional resources to sustain livestock or grow crops. In these cases, it might be more 'green' to bring in the food grown or produced in other areas of the country or even world. As with most things, there needs to be a balance between the 'eat local' and the 'eat anything anytime' crowds. Carbon footprint labeling would help to guide all of our choices. Perhaps in the end by eating a combination of locally grown, in season foods and foods that have a low carbon footprint and sprinkling in a few very special out of area items we can help reduce emissions caused by food transport.

Please try this at home

When we moved into this house, we decided we would be known as the house that gives out the coolest stuff on Halloween. This has always meant that we buy an assortment of full sized candy and enjoy the excitement as the kids discover that not only do they get to choose what they want, but that whatever they end up with, it's the 'big one'. About a month ago we decided to give out shorty cans of soda-pop instead of candy. Despite being a little worried about how it would be received, I went to the store and bought an assortment of flavors, about two-thirds caffeinated.

On the day of Halloween, I put everything into the refrigerator to chill in case someone wanted to pop it open right away. (they did) As soon as the first bunches of kids came to the door I knew we had a hit on our hands. This was confirmed in two ways: (1) The parents who all said, "Oh, you are the soda house!" when they saw what I was handing their child and (2) The kids running down the sidewalk yelling, "This is the best Halloween EVER!" accompanied by the popping sound of cans opening.

We figured that the sugar and other stuff that was not so good for you content was about the same for a soda as it was for a candy bar and discovered that the excitement level was much higher with the soda. Now, how are we going to top the 'year of the soda'?! We already have an idea.